“Your fears are a kind of prison that confines you within a limited range of action. The less you fear, the more power you will have and the more fully you will live.” (x)
“The greatest fear people have is that of being themselves. They want to be 50 Cent or someone else. They do what everyone else does even if it doesn’t fit where and who they are. But you get nowhere that way; your energy is weak and no one pays attention to you. You’re running away from the one thing that you own – what makes you different.” (18) (50 Cent quote)
“Dependency is a habit that is so easy to acquire. We live in a culture that offers you all kinds of crutches – experts to turn to, drugs to cure any psychological unease, mild pleasures to help pass or kill time, jobs to keep you just above water. It is hard to resist. But once you give in, it is like a prison you enter that you cannot ever leave.” (59)
“A lower paying position that offers more room to make decisions and carve out little empires is infinitely preferable to something that pays well but constricts your movements.” (63)
“The only way to gain self-reliance or any power is through great effort and practice. And this effort should not be seen as something ugly or dull; it is the process of gaining power over yourself that is the most satisfying of all, knowing that step-by-step you are elevating yourself above the dependant masses.” (68)
“Even the worst shit that happens to you can be converted into gold if you are clever enough.” (73)
“Every negative is a positive. The bad things that happen to me, I somehow make them good. That means you can’t do anything to hurt me.” (75) (50 Cent quote)
“Negative energy that comes at you in some form is energy that can be turned around – to defeat an opponent and lift you up.” (86)
“If bad publicity comes your way, think of it as a form of negative attention that you can easily reframe for your purposes. You can seem contrite or rebellious, whatever will stir up your base. If you ignore it, you look guilty. If you fight it, you seem defensive. If you go with it and channel it in your direction, you have turned it into an opportunity for positive attention. In general, obstacles force your mind to focus and find ways around them. They heighten your mental powers and should be welcomed.” (86)
“Move before you think you are ready. It is as if you are making it a little more difficult for yourself, deliberately creating obstacles in your path… When you feel that you must work harder to get to your goal because you are not quite prepared, you are more alert and inventive. This venture has to succeed and so it will.” (87)
“Remember: as Napoleon said, the moral is to the physical as three to one – meaning the motivation and energy levels you or your army bring to the encounter have three times as much weight as your physical resources. With energy and high morale, a human can overcome almost any obstacle and create opportunity out of nothing.” (88)
“What you must do instead is accept the fact that all events occur for a reason, and that it is within your capacity to see this reason as positive.” (90)
“If anybody wants to keep creating they have to be about change.” (93) (Miles Davis quote)
“By a paradoxical law of human nature, trying to please people less will make them more likely in the long run to respect and treat you better.” (132)
“Any titles, money, or privilege you inherit are actually hindrances. They delude you into believing you are owed respect.” (159)
“Only your actions can prove your worth.” (159)
“Your own level of excitement and self-belief will convince people that you know where you are going and should be followed.” (168)
“The public is never wrong. When people don’t respond to what you do, they’re telling you something loud and clear. You’re just not listening.” (183) (50 Cent quote)
“If you feel superior at all, part of some chosen elite, then this seeps out in the work. It is conveyed in the tone and mood. It feels patronizing.” (191)
“To interact closely with the public and get its feedback might mean having to adjust your “brilliant” ideas, your preconceived notions.” (191)
“In this day and age, to reach people you must have access to their inner lives – their frustrations, aspirations, resentments. To do so, you must crush as much distance as possible between you and your audience. You enter their spirit and absorb it from within.” (194)
“Any kind of group tends to close itself off from the outside world. It is easier to operate this way. From within this bubble, people will delude themselves into thinking they have insight into how their audience or public feels.” (196)
“The goal in connecting to the public is not to please everyone or to spread yourself out to the widest possible audience. Communication is a power of intensity, not extensity and numbers. In trying to widen your appeal, you will substitute quantity for quality and will pay a price. You have a base of power – a group of people, small or large, which identifies with you.” (198)
“Our egos can inflate to any size. But when we produce something that fails to have the expected impact, we are suddenly faced with a limit – we are not as brilliant or skilled as we had imagined. In such a case, our tendency is to blame others for not understanding it or getting gin our way. Our egos are bruised and delicate – criticism from the outside seems like a personal attack, which we cannot endure.” (198-199)
“Beware of feedback from friends whose judgments could be tainted by feelings of envy or the need to flatter.” (199)
“When your work does not communicate with others, consider it your own fault – you did not make your ideas clear enough and you failed to connect with your audience emotionally. This will spare you any bitterness or anger that might come from people’s critiques. You are simply perfecting your work through the social mirror.” (199)
“You are building the foundation for something that can continue to expand. To make this happen, you will have to serve an apprenticeship. You must learn early on to endure the hours of practice and drudgery, knowing that in the end all of that time will translate into a higher pleasure – mastery of a craft and of yourself. Your goal is to reach the ultimate skill level – an intuitive feel for what must come next.” (203)
“Master the instrument, master the music, then forget all that shit and play.” (205) (Charlie Parker quote)
“Most people can’t handle boredom. That means they can’t stay on one thing until they get good at it. And they wonder why they’re unhappy.” (210) (50 Cent quote)
“There is another possible relationship to boredom and empty time, a fearless one that yields much different results than frustration and escapism. It goes as follows: you have some large goal that you wish to achieve in your life, something you feel that you are destined to create. If you reach that goal, it will bring you far greater satisfaction than the evanescent thrills that come from outside diversions. To get there you will have to learn a craft – educate yourself and develop the proper skills. All human activities involve a process of mastery. You must learn the various steps and procedures involved, proceeding to higher and higher levels of proficiency. This requires discipline and tenacity – the ability to withstand repetitive activity, slowness, and the anxiety that comes with such a challenge.” (212)
“Once you start down this path, two things will happen: First, having the larger goal will lift your mind out of the moment and help you endure the hard work and drudgery. Second, as you become better at this task or craft, it becomes increasingly pleasurable. You see your improvement; you see connections and possibilities you hadn’t noticed before. Your mind becomes absorbed in mastering it further, and in this absorption you forget all your problems –fears for the future or people’s nasty games. But unlike the diversion that comes from outside sources, this one comes from within. You are developing a lifelong skill, the kind of mental discipline that will serve as the foundation of your power.” (213)
“To make this work you must choose a career or a craft that excites you in some deep way. You are creating no dividing line between work and pleasure. You pleasure comes in mastering the process itself, and in the mental immersion it requires.” (213)
“Before it is too late we must wake up and realize that real power and success can come only through mastering a process, which in turn depends on a foundation of discipline that we are constantly keeping sharp.” (214)
“They are gifted. We could never reach their level, or so we think. But we are choosing to ignore that telling period in their lives, when each and every one of them underwent a rather tedious apprenticeship in their field.” (216)
“The real secret, the real formula for power in this world, lies in accepting the ugly reality that learning requires a process, and this in turn demands patience and the ability to endure drudge work.” (220)
“Too often our concept of learning is to absorb ideas from books, to do what others tell us to, and perhaps to do some controlled exercises. But this is an incomplete and fearful concept of learning – cut off from practical experience.” (222)
“You experiment, you take some hard blows, and you see what works and doesn’t work in real time. You expose yourself and your work to public scrutiny. Your failures are embedded in your nervous system; you do not want to repeat them. Your successes are tied to immediate experience and teach you more. You come to respect the process in a deep way because you see and feel the progress you can make through practice and steady labor. Taken far enough, you gain a fingertip feel for what needs to be done because your knowledge is tied to something physical and visceral. And having such intuition is the ultimate point of mastery.” (222)
“The social process is just as important as the legal or technical one.” (226)
“Ask for more, aim high, and believe that you are destined for something great. Your sense of self-worth comes from you alone – never the opinion of others.” (233)
“Moving towards such self-belief does not mean you cut yourself off from others and their opinions of your actions. You must take constant measure of how people receive your work, and use to maximum effect their feedback. But this process must begin from a position of inner strength. If you are dependent on their judgments for your sense of worth, then your ego will always be weak and fragile.”(244)
“Their opinions are merely helping you shape your work, not your self-image.” (244)
“Understand: people will constantly attack you in life. One of their main weapons will be to instill in you doubts about yourself – your worth, your abilities, your potential. They will often disguise this as their objective opinion, but invariably it has a political purpose – they want to keep you down.” (247)
“At any moment we could let go of the fear and leave the job, not really certain where we are headed but confident we can do better. In that moment we have exercised free will.” (249)
“What prevents you from taking such action is not mommy, daddy, or society, but your own fears. You are essentially free to move beyond any limits others have set for you, to re-create yourself as thoroughly as you wish.” (250)
“Whenever he felt as if he had too much to lose and he held on to others or to deals out of fear of the alternative, he ended up losing a lot more. He realized that the key in life is to always be willing to walk away. He was often surprised that in doing so, or even feeling that way, people would come back to him on his terms, no fearing what they might lose in the process. And if they didn’t return, then good riddance.” (271)
“If we are afraid of death, then we are afraid of life.” (288)
